typography

It's not just how it's said, it's how it's set.

Primary

Secondary

Typesetting

System Type

03.1

primary type

Lay Grotesk builds on the foundation of Swiss typography laid by typefaces like Helvetica and Neue Haas Grotesk. It’s based on the idea of neutrality but the slightly more prominent contrast within the letterforms gives a more modern and elegant look.

03.2

secondary type

A monospace typeface designed with a technical flare, Onsite Mono adds an additional dimension of detail to the Nomina brand.

03.3

typesetting

Typesetting is at the heart of our brand’s visual communication. Consistent application enhances clarity and brand cohesion.

03.4

system type

In some instances, it may not be possible to use our brand typeface. As a substitute, Helvetica Neue or Arial can be used in place of Lay Grotesk, and Consolas can be used in place of Onsite Mono, as they share similar geometry and are widely available.