color

Primary colors should be used in important visual moments to build recognition and brand association. Follow these exact values of each color for consistency across touch points.

Although the majority of the brand will sit within the primary palette, we utilize secondary colors for variation to stay fresh and engaging. We use these sparingly to inject life and vibrancy.

Color balance is important to maintain a cohesive identity. When using our palettes, reference the proportions below. Notice how secondaries are used sparingly relative to primaries.

All acceptable graphic color combinations are shown below. All pairings were created using WCAG Accessibility Guidance. For guidance on color ratios, please reference above.

All acceptable text color combinations are shown below. All pairings were created using WCAG Accessibility Guidance. For guidance on color ratios, please reference above.